Nikola

Collection

Automation of driving will guide a user experience of a car to a more residential direction. As the idea of driving becomes obsolete, users can choose to socialize or simply read a book as if at home. Typology of furniture and fixtures within a car will accordingly diversify as the idea of home is different for everyone. My strategy for Tesla is to tie the idea of home and automobiles by circulating materials. By introducing elements from home to automobiles and vice versa, users get a bidirectional understanding that a car can be an extension of home.

Please watch the video below for a full iteration of the concept.

Nikola is a concept furniture collection, crafted with materials from Tesla Models to help users associate Tesla with home. The collection also becomes a typological bridge to connect Tesla home energy products and automobiles.